Customer Relationship Management ( CRM ) is a means of managing all aspects of customer's relationship with an organization to increase customer loyalty and relation and an organization's profitability. CRM allows an organization to gain insight into customer's shopping and buying behaviour. Every time the customer communicates with a company, the firm has a chance to built a trusting relationship with that particular customer.
WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT?
OPERATIONAL AND ANALYTICAL CRM
Operational CRM support traditional transactional processing for day-to-day front-office operations or system that deal directly with the customer. Analytical CRM support back-office operations and strategic analysis and includes all system that do not deal directly with customer.
Operational CRM and Analytical CRM
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